ATLAS POOLS
Luxury Pool Builder
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Introduction
Atlas Pools is a luxury pool builder that faced challenges during the COVID pandemic when in-person sales slowed down. Through strategic rebranding and high-impact commercial production, we helped them generate $15M in revenue and achieve 250,000 unique impressions to their page and website.
The Problem
In-person sales slowed during COVID, and Atlas Pools needed to reach more people for new builds. They required a digital solution to showcase their new design center and unique offerings while maintaining their luxury brand positioning.
- Decreased in-person sales due to COVID restrictions
- Limited reach to potential customers
- New design center not getting enough exposure
- Needed to highlight unique offerings digitally
- Required brand refresh to stand out in luxury market
The Solution
We created a high-impact commercial highlighting their new design center, produced videos for TV and social media, and executed a complete company-wide rebrand including messaging, website enhancement, and social media presence boost.
- High-impact commercial production
- Complete company-wide rebrand
- Website enhancement and optimization
- Social media presence boost
- Strategic messaging refinement
- Video content for multiple platforms
Our Process
How we transformed Atlas Pools' digital presence
Brand Assessment
We evaluated Atlas Pools' existing brand and identified opportunities for enhancement.
Strategy Development
We created a comprehensive marketing strategy focused on their design center and offerings.
Commercial Production
We produced a high-impact commercial highlighting their new design center.
Brand Refresh
We executed a complete company-wide rebrand to elevate their luxury positioning.
Website Enhancement
We optimized their website for better user experience and conversion.
Social Media Boost
We implemented strategies to increase their social media presence and engagement.
The Services Used
We provided a comprehensive suite of services to help Atlas Pools achieve their goals.
Video Production
High-impact commercial and video content for TV and social media platforms
Brand Development
Complete company-wide rebrand including messaging and visual identity
Digital Presence
Website enhancement and social media presence boost
The Outcome
Our comprehensive strategy helped Atlas Pools overcome the challenges of COVID and achieve remarkable results.
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Revenue Generated
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Unique Impressions
Key Achievements
- Generated $15M in revenue
- Achieved 250,000 unique impressions
- Successfully highlighted new design center
- Enhanced digital presence
- Elevated luxury brand positioning
- Overcame COVID sales challenges